{"id":8347,"date":"2010-10-27T16:17:39","date_gmt":"2010-10-27T16:17:39","guid":{"rendered":"http:\/\/www.agglotv.com\/?p=8347"},"modified":"2010-10-27T16:17:39","modified_gmt":"2010-10-27T16:17:39","slug":"une-nouvelle-identite-pour-la-marque-quelle","status":"publish","type":"post","link":"https:\/\/www.agglotv.com\/?p=8347","title":{"rendered":"Une Nouvelle Identit\u00e9 pour la marque Quelle"},"content":{"rendered":"<div class=\"alignleft\"><script type=\"text\/javascript\"><!--\ngoogle_ad_client = \"pub-2913804460579993\";\n\/* 300x250, date de cr\u00e9ation 09\/09\/10 *\/\ngoogle_ad_slot = \"3968300003\";\ngoogle_ad_width = 300;\ngoogle_ad_height = 250;\n\/\/-->\n<\/script><br \/>\n<script type=\"text\/javascript\"\nsrc=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\n<\/script><\/div>\n<p><strong>L\u2019objectif premier pour Quelle \u00e9tait de traduire visuellement un univers \u00e0 la fois sensuel et contemporain.<\/strong><\/p>\n<p>4uatre s\u2019est donc appuy\u00e9e sur des codes graphiques propres \u00e0 l&rsquo;univers f\u00e9minin afin d&rsquo;insuffler une v\u00e9ritable personnalit\u00e9 \u00e0 la marque. \u00c0 travers la symbolique du ruban qui compose le nouveau signe identitaire \u00ab QUELLE \u00bb, l&rsquo;id\u00e9e consiste \u00e0 mettre en avant les valeurs de la marque en l\u2019impr\u00e9gnant de l\u00e9g\u00e8ret\u00e9, de f\u00e9minit\u00e9 et de sensualit\u00e9. Une palette d\u2019\u00e9l\u00e9ments \u00e0 la fois sonores et anim\u00e9s vient maximiser l\u2019impact et valoriser le lancement de la nouvelle identit\u00e9.<\/p>\n<p>Ainsi, QUELLE se repositionne clairement dans son r\u00f4le \u00ab d\u2019accompagnateur \u00bb de la femme au quotidien en v\u00e9hiculant des valeurs fondamentales de simplicit\u00e9 et d&rsquo;accessibilit\u00e9, exprim\u00e9es \u00e0 travers notamment la nouvelle signature \u00ab\u00a0Ma vie, ma mode\u00a0\u00bb con\u00e7ue par 4uatre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019objectif premier pour Quelle \u00e9tait de traduire visuellement un univers \u00e0 la fois sensuel et contemporain. 4uatre s\u2019est donc appuy\u00e9e sur des codes graphiques propres \u00e0 l&rsquo;univers f\u00e9minin afin d&rsquo;insuffler une v\u00e9ritable personnalit\u00e9 \u00e0 la marque. \u00c0 travers la symbolique du ruban qui compose le nouveau signe identitaire \u00ab QUELLE \u00bb, l&rsquo;id\u00e9e consiste \u00e0 mettre [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[40],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/8347"}],"collection":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8347"}],"version-history":[{"count":1,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/8347\/revisions"}],"predecessor-version":[{"id":8348,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/8347\/revisions\/8348"}],"wp:attachment":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}