{"id":62922,"date":"2022-11-10T14:13:46","date_gmt":"2022-11-10T14:13:46","guid":{"rendered":"https:\/\/www.agglotv.com\/?p=62922"},"modified":"2022-11-10T14:13:47","modified_gmt":"2022-11-10T14:13:47","slug":"les-faux-avis-positifs-de-faux-amis-pour-les-distributeurs-et-commercants","status":"publish","type":"post","link":"https:\/\/www.agglotv.com\/?p=62922","title":{"rendered":"Les faux avis positifs, de faux amis pour les distributeurs et commer\u00e7ants"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.agglotv.com\/wp-content\/up\/bazarvoice.png\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-62923\" src=\"https:\/\/www.agglotv.com\/wp-content\/up\/bazarvoice.png\" alt=\"\" width=\"119\" height=\"119\" \/><\/a>69<\/strong><strong>\u00a0<\/strong><strong>% des consommateurs\u00a0<\/strong><strong>f<\/strong><strong>ran\u00e7ais estiment\u00a0<\/strong><strong>que c\u2019est aux professionnels du<\/strong><strong>\u00a0secteur de la distribution\u00a0<\/strong><strong>qu<\/strong><strong>e\u00a0<\/strong><strong>revient<\/strong><strong>\u00a0le soin<\/strong><strong>\u00a0<\/strong><strong>de mettre en place\u00a0<\/strong><strong>des r\u00e8gles\u00a0<\/strong><strong>pour lutter contre\u00a0<\/strong><strong>les faux avis<\/strong><strong>.<\/strong> Ceci alors que la directive Omnibus est entr\u00e9e en vigueur le 28 mai 2022, renfor\u00e7ant l\u2019arsenal des mesures contre ces avis tronqu\u00e9s.<\/p>\n\n\n<p>C\u2019est dans ce contexte qu\u2019Amazon vient d\u2019attaquer&nbsp;p\u00e9nalement un courtier&nbsp;italien&nbsp;en faux avis&nbsp;en octobre 2022&nbsp;: une premi\u00e8re en Europe.&nbsp;Selon l\u2019accusation, le&nbsp;courtier&nbsp;mettait en relation&nbsp;des&nbsp;vendeurs et des&nbsp;clients&nbsp;d\u2019Amazon,&nbsp;publiant des avis not\u00e9s&nbsp;cinq \u00e9toiles&nbsp;en \u00e9change du&nbsp;remboursement int\u00e9gral du produit&nbsp;en faveur du client.<\/p>\n\n\n\n<p>Ce proc\u00e9d\u00e9 est&nbsp;non seulement ill\u00e9gal mais aussi&nbsp;contreproductif.&nbsp;La&nbsp;pr\u00e9sence de faux avis positifs&nbsp;engendre&nbsp;une&nbsp;perte de confiance en la marque&nbsp;selon&nbsp;38&nbsp;% des&nbsp;personnes sond\u00e9es par&nbsp;Bazaarvoice.&nbsp;Les&nbsp;consommateurs peuvent se d\u00e9tourner&nbsp;compl\u00e8tement&nbsp;des&nbsp;produits&nbsp;d\u2019une&nbsp;marque&nbsp;s\u2019ils d\u00e9tectent ne serait-ce qu\u2019un avis frauduleux, qu\u2019il soit positif ou n\u00e9gatif&nbsp;(23&nbsp;%).<\/p>\n\n\n\n<p><em>Source<\/em>&nbsp;<em>:&nbsp;<\/em><em>Etude<\/em><em>&nbsp;<\/em><em>Bazaarvoice<\/em><em>&nbsp;sur&nbsp;<\/em><em>les faux avis<\/em><em>&nbsp;men\u00e9e<\/em><em>&nbsp;en avril 2022 aupr\u00e8s de 1<\/em><em>&nbsp;<\/em><em>5<\/em><em>27<\/em><em>&nbsp;Fran\u00e7ais et pour un total 10&nbsp;<\/em><em>606<\/em><em>&nbsp;consommateurs dans le monde.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>69\u00a0% des consommateurs\u00a0fran\u00e7ais estiment\u00a0que c\u2019est aux professionnels du\u00a0secteur de la distribution\u00a0que\u00a0revient\u00a0le soin\u00a0de mettre en place\u00a0des r\u00e8gles\u00a0pour lutter contre\u00a0les faux avis. Ceci alors que la directive Omnibus est entr\u00e9e en vigueur le 28 mai 2022, renfor\u00e7ant l\u2019arsenal des mesures contre ces avis tronqu\u00e9s. C\u2019est dans ce contexte qu\u2019Amazon vient d\u2019attaquer&nbsp;p\u00e9nalement un courtier&nbsp;italien&nbsp;en faux avis&nbsp;en octobre 2022&nbsp;: [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[25],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/62922"}],"collection":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=62922"}],"version-history":[{"count":1,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/62922\/revisions"}],"predecessor-version":[{"id":62924,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/62922\/revisions\/62924"}],"wp:attachment":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=62922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=62922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=62922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}