{"id":46629,"date":"2017-04-20T13:00:27","date_gmt":"2017-04-20T13:00:27","guid":{"rendered":"http:\/\/www.agglotv.com\/?p=46629"},"modified":"2017-04-20T13:00:27","modified_gmt":"2017-04-20T13:00:27","slug":"fidme-mesure-lefficacite-de-ses-campagnes-de-m-couponing-avec-mediametrie","status":"publish","type":"post","link":"https:\/\/www.agglotv.com\/?p=46629","title":{"rendered":"FidMe mesure l\u2019efficacit\u00e9 de ses campagnes de M-couponing avec M\u00e9diam\u00e9trie"},"content":{"rendered":"<div class=\"alignleft\"><script type=\"text\/javascript\">\n    google_ad_client = \"ca-pub-2913804460579993\";\n    google_ad_slot = \"5262923224\";\n    google_ad_width = 300;\n    google_ad_height = 250;\n<\/script><br \/>\n<!-- recette --><br \/>\n<script type=\"text\/javascript\"\nsrc=\"\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\n<\/script><\/div>\n<p> FidMe, leader Europ\u00e9en en mati\u00e8re de cartes de fid\u00e9lit\u00e9 d\u00e9mat\u00e9rialis\u00e9es, a retenu la solution Digital Shopper de M\u00e9diam\u00e9trie pour \u00e9valuer l\u2019efficacit\u00e9 des campagnes de M-couponing sur son application mobile.<\/p>\n<p>M\u00e9diam\u00e9trie accompagnera FidMe dans la mesure d\u2019efficacit\u00e9 des campagnes de M-couponing. La solution Digital Shopper permettant de quantifier pr\u00e9cis\u00e9ment le taux de conversion des campagnes.<\/p>\n<p>\u00ab Il est important pour nous d\u2019avoir un retour pr\u00e9cis sur l\u2019efficacit\u00e9 des actions que nous mettons en place pour nos clients. Travailler avec M\u00e9diam\u00e9trie sur cet aspect est un gage de qualit\u00e9 et de neutralit\u00e9 \u00bb, pr\u00e9cise Karine Epeld\u00e9-Marrilliet, Directrice FidMe Audience.<\/p>\n<p><a href=\"http:\/\/www.agglotv.com\/wp-content\/up\/unnamed-9.png\" rel=\"attachment wp-att-46630\"><img loading=\"lazy\" src=\"http:\/\/www.agglotv.com\/wp-content\/up\/unnamed-9-300x165.png\" alt=\"unnamed\" width=\"300\" height=\"165\" class=\"alignright size-medium wp-image-46630\" srcset=\"https:\/\/www.agglotv.com\/wp-content\/up\/unnamed-9-300x165.png 300w, https:\/\/www.agglotv.com\/wp-content\/up\/unnamed-9.png 543w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\u00ab FidMe est une entreprise innovante que nous sommes ravis d\u2019accompagner gr\u00e2ce \u00e0 notre expertise sur les usages mobile et le e-commerce \u00bb, d\u00e9clare Jamila Yahia Messaoud, Directeur des D\u00e9partements T\u00e9l\u00e9com, \u00e9quipement, cin\u00e9ma, comportement m\u00e9dia et ad&rsquo;hoc de M\u00e9diam\u00e9trie.<\/p>\n<p>FidMe cible les envois de M-Couponing en fonction des univers des utilisateurs (parfumerie, sport, mode, d\u00e9coration\u2026) ou en fonction des enseignes. Ils se d\u00e9clinent sous plusieurs formats &#8211; Banner nativ, notifications push in\u2019app et out\u2019app, Emailing &#8211; et sont disponibles \u00e0 diff\u00e9rents emplacements sur l\u2019application, s\u2019adaptant ainsi aux diff\u00e9rentes utilisations.<\/p>\n<p>FidMe s\u2019appuie sur une technologie de g\u00e9o-rep\u00e9rage, le Geofence, qui permet aux annonceurs et aux agences de cibler leurs campagnes de M-couponing. Les notifications sont envoy\u00e9es en fonction de crit\u00e8res d\u00e9termin\u00e9s (cartes d\u00e9tenues, socio-d\u00e9mo, proximit\u00e9 d\u2019un point de ventes\u2026) afin d\u2019inciter les utilisateurs \u00e0 se rendre en magasin.<\/p>\n<p><center><script type=\"text\/javascript\">\n    google_ad_client = \"ca-pub-2913804460579993\";\n    google_ad_slot = \"0407761596\";\n    google_ad_width = 728;\n    google_ad_height = 90;\n<\/script><br \/>\n<!-- 728x90, date de cr\u00e9ation 15\/09\/09 --><br \/>\n<script type=\"text\/javascript\"\nsrc=\"\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\n<\/script><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FidMe, leader Europ\u00e9en en mati\u00e8re de cartes de fid\u00e9lit\u00e9 d\u00e9mat\u00e9rialis\u00e9es, a retenu la solution Digital Shopper de M\u00e9diam\u00e9trie pour \u00e9valuer l\u2019efficacit\u00e9 des campagnes de M-couponing sur son application mobile. M\u00e9diam\u00e9trie accompagnera FidMe dans la mesure d\u2019efficacit\u00e9 des campagnes de M-couponing. La solution Digital Shopper permettant de quantifier pr\u00e9cis\u00e9ment le taux de conversion des campagnes. \u00ab [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[32],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/46629"}],"collection":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=46629"}],"version-history":[{"count":1,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/46629\/revisions"}],"predecessor-version":[{"id":46631,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/46629\/revisions\/46631"}],"wp:attachment":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=46629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=46629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=46629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}