{"id":38954,"date":"2014-09-29T08:31:59","date_gmt":"2014-09-29T08:31:59","guid":{"rendered":"http:\/\/www.agglotv.com\/?p=38954"},"modified":"2014-09-29T08:31:59","modified_gmt":"2014-09-29T08:31:59","slug":"celumium-conference-le-futur-du-marketing-produit-et-marque","status":"publish","type":"post","link":"https:\/\/www.agglotv.com\/?p=38954","title":{"rendered":"celumium conf\u00e9rence &#8211; Le futur du marketing produit et marque"},"content":{"rendered":"<div class=\"alignleft\"><script type=\"text\/javascript\"><!--\ngoogle_ad_client = \"pub-2913804460579993\";\n\/* 300x250, date de cr\u00e9ation 09\/09\/10 *\/\ngoogle_ad_slot = \"3968300003\";\ngoogle_ad_width = 300;\ngoogle_ad_height = 250;\n\/\/-->\n<\/script><br \/>\n<script type=\"text\/javascript\"\nsrc=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\n<\/script><\/div>\n<p><a href=\"http:\/\/www.celum.com\/fr\/a-propos-de-celum\/evenements\/prochains-evenements\/view\/celumium-paris-2014\"><strong>celumium, la conf\u00e9rence d\u00e9di\u00e9e Marketing &amp; Technologie<\/strong><\/a> <a href=\"http:\/\/www.celum.com\/fr\/a-propos-de-celum\/evenements\/prochains-evenements\/view\/celumium-paris-2014\"><strong>#celumium 7 Octobre Stade Roland Garros Paris<\/strong><\/a><\/p>\n<p>Quand il s&rsquo;agit de tendances globales en marketing et gestion de marques, l&rsquo;exp\u00e9rience client joue un r\u00f4le essentiel dans la perception des marques et des produits.<\/p>\n<p>\u2014 <strong>Keynote<\/strong> :Guide de survie pour le directeur digital dans le monde du multim\u00e9dia\u00a0\u00bb\u2028\u2028<a href=\"http:\/\/visionarymarketing.fr\/blog\/\">Yann Gourvennec<\/a> pratique la strat\u00e9gie Web, le e-business et le Web marketing en France et \u00e0 l&rsquo;international et a 10 ans d&rsquo;exp\u00e9rience en direction digitale. Il est intervenant et auteur de 2 ouvrages : \u00ab les m\u00e9dias sociaux expliqu\u00e9s mon boss \u00bb, \u00e9lu livre digital influent de l&rsquo;ann\u00e9e 2012 par le Hub Forum, et fin 2013, de \u00ab la communication digitale expliqu\u00e9e \u00e0 mon boss \u00bb.<\/p>\n<p><strong>celumium, la conf\u00e9rence d\u00e9di\u00e9e Marketing &amp; Technologie, qui se tiendra au stade Roland Garros \u00e0 Paris, sera tourn\u00e9e vers l\u2019exp\u00e9rience client avec des best practices autour des sujets du Brand Management et du Product Management. Les conf\u00e9renciers et intervenants vous expliqueront l\u2019importance de l\u2019exp\u00e9rience client et vous d\u00e9couvrirez comment les marques de renomm\u00e9e internationale utilisent nos technologies afin de livrer le parfait message au travers le monde et sur tous les canaux : magasin, Web, mobile \u2013 partout.<\/strong><!--more--><\/p>\n<p>Sans oublier, les rendez-vous avec les experts celum avec qui vous pourrez discuter des futures \u00e9volutions de nos solutions de Digital Asset Management, Product Media Management et Social Media Content Management.<\/p>\n<p><a href=\"http:\/\/www.celum.com\/fr\/formulaires\/formulaire-denregistrement-celum-summit-2013-france\"><strong>Je m&rsquo;enregistre gratuitement !<\/strong><\/a><\/p>\n<p><center><script type=\"text\/javascript\"><!--\ngoogle_ad_client = \"ca-pub-2913804460579993\";\n\/* Comm *\/\ngoogle_ad_slot = \"9074092525\";\ngoogle_ad_width = 468;\ngoogle_ad_height = 15;\n\/\/-->\n<\/script><br \/>\n<script type=\"text\/javascript\"\nsrc=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\n<\/script><\/center><\/p>\n<table border=\"0\" align=\"center\">\n<tbody>\n<tr>\n<td>\n<div class=\"fb-like\" data-send=\"false\" data-layout=\"button_count\" data-width=\"150\" data-show-faces=\"false\"><\/div>\n<\/td>\n<td><script src=\"\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\">lang: fr_FR<\/script><script type=\"IN\/Share\" data-counter=\"right\"><\/script><\/td>\n<td><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-count=\"horizontal\" data-via=\"IciOnVousVoit\" data-lang=\"fr\">Tweeter<\/a><script type=\"text\/javascript\" src=\"\/\/platform.twitter.com\/widgets.js\"><\/script><\/td>\n<tr>\n<td><a href=\"http:\/\/www.scoop.it\" class=\"scoopit-button\" scit-position=\"horizontal\" >Scoop.it<\/a><script type=\"text\/javascript\" src=\"http:\/\/www.scoop.it\/button\/scit.js\"><\/script><\/td>\n<td><script type=\"text\/javascript\">var viadeoWidgetsJsUrl = document.location.protocol+\"\/\/widgets.viadeo.com\";(function(){var e = document.createElement('script'); e.type='text\/javascript'; e.async = true;e.src = viadeoWidgetsJsUrl+'\/js\/viadeowidgets.js'; var s = document.getElementsByTagName('head')[0]; s.appendChild(e);})();<\/script><\/p>\n<div class=\"viadeo-share\" data-display=\"btnlight\" data-count=\"right\" data-align=\"left\" data-partner-id=\"forzoovrqaoAviDtoqEjyhtvVo\"><\/div>\n<\/td>\n<td><g:plusone><\/g:plusone><\/td>\n<\/tr>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>celumium, la conf\u00e9rence d\u00e9di\u00e9e Marketing &amp; Technologie #celumium 7 Octobre Stade Roland Garros Paris Quand il s&rsquo;agit de tendances globales en marketing et gestion de marques, l&rsquo;exp\u00e9rience client joue un r\u00f4le essentiel dans la perception des marques et des produits. \u2014 Keynote :Guide de survie pour le directeur digital dans le monde du multim\u00e9dia\u00a0\u00bb\u2028\u2028Yann Gourvennec [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[32],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/38954"}],"collection":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=38954"}],"version-history":[{"count":1,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/38954\/revisions"}],"predecessor-version":[{"id":38955,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/38954\/revisions\/38955"}],"wp:attachment":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=38954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=38954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=38954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}