{"id":38606,"date":"2014-07-08T08:06:30","date_gmt":"2014-07-08T08:06:30","guid":{"rendered":"http:\/\/www.agglotv.com\/?p=38606"},"modified":"2014-07-09T09:41:13","modified_gmt":"2014-07-09T09:41:13","slug":"acquisition-du-reseau-social-culinaire-food-reporter-par-le-groupe-prisma-media","status":"publish","type":"post","link":"https:\/\/www.agglotv.com\/?p=38606","title":{"rendered":"Acquisition du r\u00e9seau social culinaire \u00ab\u00a0Food Reporter\u00a0\u00bb par le Groupe Prisma Media"},"content":{"rendered":"<div class=\"alignleft\"><script type=\"text\/javascript\"><!--\ngoogle_ad_client = \"pub-2913804460579993\";\n\/* 300x250, date de cr\u00e9ation 09\/09\/10 *\/\ngoogle_ad_slot = \"3968300003\";\ngoogle_ad_width = 300;\ngoogle_ad_height = 250;\n\/\/-->\n<\/script><br \/>\n<script type=\"text\/javascript\"\nsrc=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\n<\/script><\/div>\n<p>Le Groupe Prisma Media vient d&rsquo;acqu\u00e9rir l&rsquo;application Food Reporter, disponible sur iOS, Andro\u00efd et Windows, ainsi que le site du m\u00eame nom. Cette acquisition renforce la position d\u00e9j\u00e0 affirm\u00e9e du groupe sur les supports mobile et tablette, apr\u00e8s la r\u00e9ussite de l&rsquo;application T\u00e9l\u00e9-Loisirs, 1\u00e8re appli TV et 2\u00e8me marque m\u00e9dia en visite chaque jour, et la prise de participation dans la r\u00e9gie mobile Mobvalue.<\/p>\n<p><strong>Food Reporter ? Qu&rsquo;est-ce que c&rsquo;est ?<\/strong><\/p>\n<p>Gr\u00e2ce \u00e0 cette application, tout le monde peut devenir guide gastronomique! V\u00e9ritable <a href=\"http:\/\/www.anais-discount.com\/gps-garmin-zumo-660-lm-xml-373-2111.html\">GPS<\/a> de la bonne cuisine, cette plateforme permet aux utilisateurs d&rsquo;immortaliser leur assiette et de la localiser.<br \/>\nFood Reporter offre ainsi aux abonn\u00e9s la possibilit\u00e9 de choisir un restaurant en fonction des recommandations de chacun ou de donner des id\u00e9es culinaires aux gourmands 2.0 en partageant la photo d&rsquo;un plat d\u00e9gust\u00e9 chez des amis.<\/p>\n<p>Noter un restaurant, donner son avis sur un plat via un commentaire ou laisser un \u00ab\u00a0Miam\u00a0\u00bb (sorte de \u00ab\u00a0like\u00a0\u00bb), permettent \u00e0 cette plateforme d&rsquo;\u00eatre totalement interactive. Cette application s&rsquo;est impos\u00e9e comme l&rsquo;<a href=\"http:\/\/www.ducoterre-jardinbio.com\/\">outil<\/a> indispensable des \u00ab\u00a0food reporters\u00a0\u00bb qui, d\u00e9sormais, consultent leur mobile avant de regarder la carte du restaurant.<!--more--><\/p>\n<p>\u00ab\u00a0Nos activit\u00e9s sur mobile sont en tr\u00e8s forte expansion, elles s&rsquo;imposent aujourd&rsquo;hui dans toutes nos strat\u00e9gies m\u00e9dia digitales\u00a0\u00bb pr\u00e9cise Fr\u00e9d\u00e9ric Daruty, directeur ex\u00e9cutif de Prisma Media Digital, \u00ab\u00a0Nous avons, au sein du Groupe Prisma Media, la volont\u00e9 d&rsquo;acc\u00e9l\u00e9rer encore le rythme de notre d\u00e9veloppement sur le mobile. L&rsquo;acquisition de Food Reporter va totalement en ce sens, et va nous permettre de renforcer l&rsquo;activit\u00e9 digitale d&rsquo;une de nos marques cl\u00e9s, Cuisine Actuelle\u00a0\u00bb.<\/p>\n<p><strong>Food Reporter en quelques chiffres<\/strong><\/p>\n<p>&#8211; Pr\u00e8s de 80 000 comptes cr\u00e9\u00e9s<br \/>\n&#8211; 2,5 millions de PV&rsquo;s par mois<br \/>\n&#8211; Plus de 22 000 <a href=\"http:\/\/www.pro-forage.com\/\">recettes de cuisine<\/a><\/p>\n<p><center><script type=\"text\/javascript\"><!--\ngoogle_ad_client = \"ca-pub-2913804460579993\";\n\/* Comm *\/\ngoogle_ad_slot = \"9074092525\";\ngoogle_ad_width = 468;\ngoogle_ad_height = 15;\n\/\/-->\n<\/script><br \/>\n<script type=\"text\/javascript\"\nsrc=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\n<\/script><\/center><\/p>\n<table border=\"0\" align=\"center\">\n<tbody>\n<tr>\n<td>\n<div class=\"fb-like\" data-send=\"false\" data-layout=\"button_count\" data-width=\"150\" data-show-faces=\"false\"><\/div>\n<\/td>\n<td><script src=\"\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\">lang: fr_FR<\/script><script type=\"IN\/Share\" data-counter=\"right\"><\/script><\/td>\n<td><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-count=\"horizontal\" data-via=\"IciOnVousVoit\" data-lang=\"fr\">Tweeter<\/a><script type=\"text\/javascript\" src=\"\/\/platform.twitter.com\/widgets.js\"><\/script><\/td>\n<tr>\n<td><a href=\"http:\/\/www.scoop.it\" class=\"scoopit-button\" scit-position=\"horizontal\" >Scoop.it<\/a><script type=\"text\/javascript\" src=\"http:\/\/www.scoop.it\/button\/scit.js\"><\/script><\/td>\n<td><script type=\"text\/javascript\">var viadeoWidgetsJsUrl = document.location.protocol+\"\/\/widgets.viadeo.com\";(function(){var e = document.createElement('script'); e.type='text\/javascript'; e.async = true;e.src = viadeoWidgetsJsUrl+'\/js\/viadeowidgets.js'; var s = document.getElementsByTagName('head')[0]; s.appendChild(e);})();<\/script><\/p>\n<div class=\"viadeo-share\" data-display=\"btnlight\" data-count=\"right\" data-align=\"left\" data-partner-id=\"forzoovrqaoAviDtoqEjyhtvVo\"><\/div>\n<\/td>\n<td><g:plusone><\/g:plusone><\/td>\n<\/tr>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Le Groupe Prisma Media vient d&rsquo;acqu\u00e9rir l&rsquo;application Food Reporter, disponible sur iOS, Andro\u00efd et Windows, ainsi que le site du m\u00eame nom. Cette acquisition renforce la position d\u00e9j\u00e0 affirm\u00e9e du groupe sur les supports mobile et tablette, apr\u00e8s la r\u00e9ussite de l&rsquo;application T\u00e9l\u00e9-Loisirs, 1\u00e8re appli TV et 2\u00e8me marque m\u00e9dia en visite chaque jour, et [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[40],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/38606"}],"collection":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=38606"}],"version-history":[{"count":2,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/38606\/revisions"}],"predecessor-version":[{"id":38616,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/38606\/revisions\/38616"}],"wp:attachment":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=38606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=38606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=38606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}