{"id":36815,"date":"2014-01-28T14:24:26","date_gmt":"2014-01-28T14:24:26","guid":{"rendered":"http:\/\/www.agglotv.com\/?p=36815"},"modified":"2014-01-28T14:24:26","modified_gmt":"2014-01-28T14:24:26","slug":"henkel-france-signe-la-charte-de-l%e2%80%99union-des-annonceurs-uda-pour-une-communication-responsable","status":"publish","type":"post","link":"https:\/\/www.agglotv.com\/?p=36815","title":{"rendered":"Henkel France signe la charte de l\u2019Union des Annonceurs (UDA) pour une communication responsable"},"content":{"rendered":"<div class=\"alignleft\"><script type=\"text\/javascript\"><!--\ngoogle_ad_client = \"pub-2913804460579993\";\n\/* 300x250, date de cr\u00e9ation 09\/09\/10 *\/\ngoogle_ad_slot = \"3968300003\";\ngoogle_ad_width = 300;\ngoogle_ad_height = 250;\n\/\/-->\n<\/script><br \/>\n<script type=\"text\/javascript\"\nsrc=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\n<\/script><\/div>\n<p>Le Comit\u00e9 ex\u00e9cutif de Henkel France a sign\u00e9, d\u00e9but janvier, la charte d\u2019engagement de l\u2019Union des Annonceurs pour une communication responsable.<\/p>\n<p>La signature de cette Charte, \u00e9labor\u00e9e par le comit\u00e9 de pilotage D\u00e9veloppement durable de l\u2019UDA, s\u2019inscrit dans la continuit\u00e9 de la mise en \u0153uvre du plan d\u2019action \u00ab Facteur 3 \u00bb par Henkel en France. Ce programme sur 20 ans, qui vise \u00e0 am\u00e9liorer par un facteur de 3 le rapport entre la valeur cr\u00e9\u00e9e par l\u2019entreprise et son empreinte \u00e9cologique, regroupe l\u2019ensemble des initiatives de d\u00e9veloppement durable du Groupe. Pour en savoir plus : www.henkel.fr\/objectifs-7740.htm<\/p>\n<p><strong>La charte UDA s\u2019appuie sur 5 engagements :<\/strong><\/p>\n<p>B\u00e2tir un code de communication responsable et y inscrire l\u2019ensemble de ses prises de parole<br \/>\nInciter les publics auxquels l\u2019entreprise s\u2019adresse \u00e0 adopter des comportements responsables<br \/>\nUtiliser avec respect les informations relatives \u00e0 la vie priv\u00e9e de ses collaborateurs et clients dans ses actions de marketing et de communication<!--more--><br \/>\nMettre en place un processus efficient permettant de valider les communications avant leur diffusion<br \/>\nInt\u00e9grer l\u2019impact environnemental dans les crit\u00e8res de choix des supports de <a href=\"http:\/\/www.olivierbarthe.com\/?tag=agence-de-communication-carcassonne\">communication<\/a>.<\/p>\n<p><center><script type=\"text\/javascript\"><!--\ngoogle_ad_client = \"ca-pub-2913804460579993\";\n\/* Comm *\/\ngoogle_ad_slot = \"9074092525\";\ngoogle_ad_width = 468;\ngoogle_ad_height = 15;\n\/\/-->\n<\/script><br \/>\n<script type=\"text\/javascript\"\nsrc=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\n<\/script><\/center><\/p>\n<table border=\"0\" align=\"center\">\n<tbody>\n<tr>\n<td>\n<div class=\"fb-like\" data-send=\"false\" data-layout=\"button_count\" data-width=\"150\" data-show-faces=\"false\"><\/div>\n<\/td>\n<td><script src=\"\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\">lang: fr_FR<\/script><script type=\"IN\/Share\" data-counter=\"right\"><\/script><\/td>\n<td><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-count=\"horizontal\" data-via=\"IciOnVousVoit\" data-lang=\"fr\">Tweeter<\/a><script type=\"text\/javascript\" src=\"\/\/platform.twitter.com\/widgets.js\"><\/script><\/td>\n<tr>\n<td><a href=\"http:\/\/www.scoop.it\" class=\"scoopit-button\" scit-position=\"horizontal\" >Scoop.it<\/a><script type=\"text\/javascript\" src=\"http:\/\/www.scoop.it\/button\/scit.js\"><\/script><\/td>\n<td><script type=\"text\/javascript\">var viadeoWidgetsJsUrl = document.location.protocol+\"\/\/widgets.viadeo.com\";(function(){var e = document.createElement('script'); e.type='text\/javascript'; e.async = true;e.src = viadeoWidgetsJsUrl+'\/js\/viadeowidgets.js'; var s = document.getElementsByTagName('head')[0]; s.appendChild(e);})();<\/script><\/p>\n<div class=\"viadeo-share\" data-display=\"btnlight\" data-count=\"right\" data-align=\"left\" data-partner-id=\"forzoovrqaoAviDtoqEjyhtvVo\"><\/div>\n<\/td>\n<td><g:plusone><\/g:plusone><\/td>\n<\/tr>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Le Comit\u00e9 ex\u00e9cutif de Henkel France a sign\u00e9, d\u00e9but janvier, la charte d\u2019engagement de l\u2019Union des Annonceurs pour une communication responsable. La signature de cette Charte, \u00e9labor\u00e9e par le comit\u00e9 de pilotage D\u00e9veloppement durable de l\u2019UDA, s\u2019inscrit dans la continuit\u00e9 de la mise en \u0153uvre du plan d\u2019action \u00ab Facteur 3 \u00bb par Henkel en [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[32],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/36815"}],"collection":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36815"}],"version-history":[{"count":1,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/36815\/revisions"}],"predecessor-version":[{"id":36816,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/36815\/revisions\/36816"}],"wp:attachment":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=36815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=36815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}