{"id":35860,"date":"2013-11-12T12:45:56","date_gmt":"2013-11-12T12:45:56","guid":{"rendered":"http:\/\/www.agglotv.com\/?p=35860"},"modified":"2013-11-12T12:45:56","modified_gmt":"2013-11-12T12:45:56","slug":"le-groupe-amaury-choisit-quintessence-la-solution-dmp-de-camp-de-bases","status":"publish","type":"post","link":"https:\/\/www.agglotv.com\/?p=35860","title":{"rendered":"Le Groupe Amaury choisit Quintessence, la solution DMP de Camp de Bases"},"content":{"rendered":"<div class=\"alignleft\"><script type=\"text\/javascript\"><!--\ngoogle_ad_client = \"pub-2913804460579993\";\n\/* 300x250, date de cr\u00e9ation 09\/09\/10 *\/\ngoogle_ad_slot = \"3968300003\";\ngoogle_ad_width = 300;\ngoogle_ad_height = 250;\n\/\/-->\n<\/script><br \/>\n<script type=\"text\/javascript\"\nsrc=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\n<\/script><\/div>\n<p>Le Groupe Amaury a choisi Camp de Bases pour l\u2019accompagner dans la cr\u00e9ation de sa base de donn\u00e9es unique d\u2019abonn\u00e9s, de clients et d\u2019internautes. Ce choix, fait \u00e0 l\u2019issue d\u2019une comp\u00e9tition \u00e0 laquelle participaient les principaux acteurs du march\u00e9, est l\u2019occasion pour Camp de Bases de d\u00e9ployer \u201cQuintessence\u201d, sa solution DMP (Data Management Platform) permettant d\u2019absorber, r\u00e9unifier et mettre \u00e0 disposition des donn\u00e9es marketing multicanal. Cette \u201cvue unique\u201d du client sera l\u2019occasion d\u2019am\u00e9liorer la \u201cconnaissance client\u201d du Groupe pour optimiser l\u2019efficacit\u00e9 des actions marketing \u00e0 venir.<\/p>\n<p>Pablo Fourcat, responsable de la Strat\u00e9gie Data &amp; CRM du Groupe Amaury t\u00e9moigne \u201cNous avions besoin d\u2019analyser avec pr\u00e9cision des donn\u00e9es complexes dans un syst\u00e8me simple. Le choix d\u2019une solution d\u00e9j\u00e0 existante de gestion de donn\u00e9es marketing en mode SaaS comme Quintessence nous a permis d\u2019une part de disposer d\u2019une solution innovante et performante et d\u2019autre part de raccourcir les d\u00e9lais de d\u00e9veloppement et de mise en place donc d\u2019optimiser les co\u00fbts.\u201d<\/p>\n<p>Pour m\u00e9moire, la soci\u00e9t\u00e9 Camp de Bases propose des missions de conseil et des solutions techniques en SaaS pour aider les annonceurs B2C et B2B \u00e0 exploiter les (Big) Data Marketing.<!--more--><\/p>\n<p><center><script type=\"text\/javascript\"><!--\ngoogle_ad_client = \"ca-pub-2913804460579993\";\n\/* Comm *\/\ngoogle_ad_slot = \"9074092525\";\ngoogle_ad_width = 468;\ngoogle_ad_height = 15;\n\/\/-->\n<\/script><br \/>\n<script type=\"text\/javascript\"\nsrc=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\n<\/script><\/center><\/p>\n<table border=\"0\" align=\"center\">\n<tbody>\n<tr>\n<td>\n<div class=\"fb-like\" data-send=\"false\" data-layout=\"button_count\" data-width=\"150\" data-show-faces=\"false\"><\/div>\n<\/td>\n<td><script src=\"\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\">lang: fr_FR<\/script><script type=\"IN\/Share\" data-counter=\"right\"><\/script><\/td>\n<td><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-count=\"horizontal\" data-via=\"IciOnVousVoit\" data-lang=\"fr\">Tweeter<\/a><script type=\"text\/javascript\" src=\"\/\/platform.twitter.com\/widgets.js\"><\/script><\/td>\n<tr>\n<td><a href=\"http:\/\/www.scoop.it\" class=\"scoopit-button\" scit-position=\"horizontal\" >Scoop.it<\/a><script type=\"text\/javascript\" src=\"http:\/\/www.scoop.it\/button\/scit.js\"><\/script><\/td>\n<td><script type=\"text\/javascript\">var viadeoWidgetsJsUrl = document.location.protocol+\"\/\/widgets.viadeo.com\";(function(){var e = document.createElement('script'); e.type='text\/javascript'; e.async = true;e.src = viadeoWidgetsJsUrl+'\/js\/viadeowidgets.js'; var s = document.getElementsByTagName('head')[0]; s.appendChild(e);})();<\/script><\/p>\n<div class=\"viadeo-share\" data-display=\"btnlight\" data-count=\"right\" data-align=\"left\" data-partner-id=\"forzoovrqaoAviDtoqEjyhtvVo\"><\/div>\n<\/td>\n<td><g:plusone><\/g:plusone><\/td>\n<\/tr>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Le Groupe Amaury a choisi Camp de Bases pour l\u2019accompagner dans la cr\u00e9ation de sa base de donn\u00e9es unique d\u2019abonn\u00e9s, de clients et d\u2019internautes. Ce choix, fait \u00e0 l\u2019issue d\u2019une comp\u00e9tition \u00e0 laquelle participaient les principaux acteurs du march\u00e9, est l\u2019occasion pour Camp de Bases de d\u00e9ployer \u201cQuintessence\u201d, sa solution DMP (Data Management Platform) permettant [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[32],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/35860"}],"collection":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=35860"}],"version-history":[{"count":1,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/35860\/revisions"}],"predecessor-version":[{"id":35861,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/35860\/revisions\/35861"}],"wp:attachment":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=35860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=35860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=35860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}