{"id":35825,"date":"2013-11-07T15:14:10","date_gmt":"2013-11-07T15:14:10","guid":{"rendered":"http:\/\/www.agglotv.com\/?p=35825"},"modified":"2013-11-07T15:15:07","modified_gmt":"2013-11-07T15:15:07","slug":"la-transformation-des-strategies-marketing-a-l%e2%80%99heure-du-real-time-8-facteurs-cles-de-succes-pour-reussir-ses-strategies-dacquisition-et-de-fidelisation-23eme-emission-webtv-%c2%ab-innovation","status":"publish","type":"post","link":"https:\/\/www.agglotv.com\/?p=35825","title":{"rendered":"La transformation des strat\u00e9gies marketing \u00e0 l\u2019heure du real time 8 facteurs cl\u00e9s de succ\u00e8s pour r\u00e9ussir ses strat\u00e9gies d&rsquo;acquisition et de fid\u00e9lisation 23\u00e8me \u00e9mission WebTV \u00ab Innovation &#038; Cross-M\u00e9dia \u00bb"},"content":{"rendered":"<div class=\"alignleft\"><script type=\"text\/javascript\"><!--\ngoogle_ad_client = \"pub-2913804460579993\";\n\/* 300x250, date de cr\u00e9ation 09\/09\/10 *\/\ngoogle_ad_slot = \"3968300003\";\ngoogle_ad_width = 300;\ngoogle_ad_height = 250;\n\/\/-->\n<\/script><br \/>\n<script type=\"text\/javascript\"\nsrc=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\n<\/script><\/div>\n<p dir=\"ltr\">MC Factory, cr\u00e9ateur de contenus innovants, lance sa 23\u00e8me Table Ronde \u00ab Innovation &amp; Cross-M\u00e9dia \u00bb en partenariat avec Strat\u00e9gies, Adobe et lagencemedia. D\u00e9couvrez jeudi14 novembre 2013 \u00e0 10h comment Lanc\u00f4me, Pierre &amp; Vacances &#8211; Center Parcs, Leroy Merlin et L\u2019Arm\u00e9e de Terre ont boost\u00e9 leurs strat\u00e9gies marketing cross-canal gr\u00e2ce au Real Time.<\/p>\n<p dir=\"ltr\">Traditionnellement utilis\u00e9 pour am\u00e9liorer la performance des campagnes display, le Real Time s\u2019invite au c\u0153ur des strat\u00e9gies marketing pour enrichir la relation marque \/client. Dans une \u00e9conomie de l\u2019imm\u00e9diatet\u00e9, o\u00f9 l\u2019attention du consommateur est fragment\u00e9e, comment r\u00e9ussir \u00e0 d\u00e9livrer le bon message, la bonne offre, \u00e0 la bonne personne, au bon moment ? Comment g\u00e9rer la pression marketing et pr\u00e9server l\u2019exp\u00e9rience client tout en r\u00e9pondant aux objectifs business ? Comment saisir les opportunit\u00e9s du real time marketing pour servir l\u2019acquisition et la fid\u00e9lisation ?<\/p>\n<p dir=\"ltr\">Comment le Real Time a-t-il r\u00e9volutionn\u00e9 les strat\u00e9gies marketing digitales ?<\/p>\n<p><strong><\/p>\n<p dir=\"ltr\">Nos invit\u00e9s t\u00e9moignent\u00a0:<\/p>\n<p><\/strong><\/p>\n<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Virginie Gerin\u00a0: Directrice Digitale, E-commerce et CRM de Lanc\u00f4me France<\/p>\n<p><!--more-->\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Rodolphe Roux\u00a0: Directeur du marketing strat\u00e9gique du groupe Pierre &amp; Vacances &#8211; Center Parcs<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Jacques Lorne\u00a0: Directeur Internet et E-Commerce de Leroy Merlin France<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Lieutenant-colonel Eric de Lapresle\u00a0: Chef du bureau marketing et communication de recrutement de L\u2019Arm\u00e9e de Terre<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">S\u2019inscrire pour recevoir le podcast de l\u2019\u00e9mission\u00a0et la visualiser en ligne : <a href=\"http:\/\/bit.ly\/Hzk72S\">http:\/\/bit.ly\/Hzk72S<\/a><\/p>\n<p><a href=\"http:\/\/bit.ly\/Hzk72S\"><\/a><br \/>\n<b><\/p>\n<p dir=\"ltr\">Autour des th\u00e9matiques suivantes\u00a0:<\/p>\n<p><\/b><\/p>\n<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Les nouveaux challenges des directions marketing et e-commerce autour du Real Time<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Comment acc\u00e9lerer les performances des strat\u00e9gies d\u2019acquisition, de fid\u00e9lisation et e-commerce<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Comment le Real Time offre-t-il une exp\u00e9rience client cross-canal enrichie, au-del\u00e0 du display<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Customer insights, Segmentation, Personnalisation, les facteurs cl\u00e9s de succ\u00e8s<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Le Real Time au coeur du SoLoMo pour booster le Drive-to-Web et Drive-to-Store<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Comment adopter des process d\u2019agilit\u00e9 et de performance au sein des entreprises<\/p>\n<\/li>\n<\/ul>\n<p><strong><\/p>\n<p dir=\"ltr\">A Propos de MC Factory<\/p>\n<p><\/strong><\/p>\n<p dir=\"ltr\">Organis\u00e9es par MC Factory, les Tables Rondes \u00ab\u00a0Innovation &amp; Cross-m\u00e9dia\u00a0\u00bb r\u00e9unissent les acteurs du marketing &amp; de la communication pour \u00e9changer sur les nouveaux enjeux de leurs m\u00e9tiers, partager leurs expertises et d\u00e9couvrir des initiatives pionni\u00e8res en mati\u00e8re de strat\u00e9gie de marque et de convergence multicanal. A l\u2019heure du web 2.0 et des \u00ab\u00a0consomm\u2019acteurs\u00a0\u00bb et alors que le duo contenu\/cible se r\u00e9invente, les Tables Rondes \u00ab\u00a0Innovation &amp; Cross-m\u00e9dia\u00a0\u00bb jouent le r\u00f4le de cr\u00e9ateur de synergies et de d\u00e9nicheur de tendances.<\/p>\n<p><strong><\/p>\n<p dir=\"ltr\">Contacts<\/p>\n<p><\/strong><\/p>\n<p dir=\"ltr\">MC Factory\u00a0: \tMajda CHAPLAIN \u2013 Directrice Associ\u00e9e \u2013 <a href=\"mailto:contact@mcfactory.fr\">contact@mcfactory.fr<\/a> \u2013 <a href=\"http:\/\/www.mcfactory.fr\" target=\"_blank\">www.mcfactory.fr<\/a><\/p>\n<p>Amalthea : \tFloriane GOUACHE \u2013 Consultante Presse \u2013 fgouache@amalthea.fr<\/p>\n<p><center><script type=\"text\/javascript\"><!--\ngoogle_ad_client = \"ca-pub-2913804460579993\";\n\/* Comm *\/\ngoogle_ad_slot = \"9074092525\";\ngoogle_ad_width = 468;\ngoogle_ad_height = 15;\n\/\/-->\n<\/script><br \/>\n<script type=\"text\/javascript\"\nsrc=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\n<\/script><\/center><\/p>\n<table border=\"0\" align=\"center\">\n<tbody>\n<tr>\n<td>\n<div class=\"fb-like\" data-send=\"false\" data-layout=\"button_count\" data-width=\"150\" data-show-faces=\"false\"><\/div>\n<\/td>\n<td><script src=\"\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\">lang: fr_FR<\/script><script type=\"IN\/Share\" data-counter=\"right\"><\/script><\/td>\n<td><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-count=\"horizontal\" data-via=\"IciOnVousVoit\" data-lang=\"fr\">Tweeter<\/a><script type=\"text\/javascript\" src=\"\/\/platform.twitter.com\/widgets.js\"><\/script><\/td>\n<tr>\n<td><a href=\"http:\/\/www.scoop.it\" class=\"scoopit-button\" scit-position=\"horizontal\" >Scoop.it<\/a><script type=\"text\/javascript\" src=\"http:\/\/www.scoop.it\/button\/scit.js\"><\/script><\/td>\n<td><script type=\"text\/javascript\">var viadeoWidgetsJsUrl = document.location.protocol+\"\/\/widgets.viadeo.com\";(function(){var e = document.createElement('script'); e.type='text\/javascript'; e.async = true;e.src = viadeoWidgetsJsUrl+'\/js\/viadeowidgets.js'; var s = document.getElementsByTagName('head')[0]; s.appendChild(e);})();<\/script><\/p>\n<div class=\"viadeo-share\" data-display=\"btnlight\" data-count=\"right\" data-align=\"left\" data-partner-id=\"forzoovrqaoAviDtoqEjyhtvVo\"><\/div>\n<\/td>\n<td><g:plusone><\/g:plusone><\/td>\n<\/tr>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>MC Factory, cr\u00e9ateur de contenus innovants, lance sa 23\u00e8me Table Ronde \u00ab Innovation &amp; Cross-M\u00e9dia \u00bb en partenariat avec Strat\u00e9gies, Adobe et lagencemedia. D\u00e9couvrez jeudi14 novembre 2013 \u00e0 10h comment Lanc\u00f4me, Pierre &amp; Vacances &#8211; Center Parcs, Leroy Merlin et L\u2019Arm\u00e9e de Terre ont boost\u00e9 leurs strat\u00e9gies marketing cross-canal gr\u00e2ce au Real Time. Traditionnellement utilis\u00e9 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[32],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/35825"}],"collection":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=35825"}],"version-history":[{"count":3,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/35825\/revisions"}],"predecessor-version":[{"id":35828,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/35825\/revisions\/35828"}],"wp:attachment":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=35825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=35825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=35825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}