{"id":33520,"date":"2013-06-07T12:18:58","date_gmt":"2013-06-07T12:18:58","guid":{"rendered":"http:\/\/www.agglotv.com\/?p=33520"},"modified":"2013-06-07T12:18:58","modified_gmt":"2013-06-07T12:18:58","slug":"volkswagen-group-france-accelere-le-deploiement-de-son-programme-de-vehicules-d%e2%80%99occasion-%c2%abdas-weltauto-%c2%bb","status":"publish","type":"post","link":"https:\/\/www.agglotv.com\/?p=33520","title":{"rendered":"Volkswagen Group France acc\u00e9l\u00e8re le d\u00e9ploiement de son programme de v\u00e9hicules d\u2019occasion \u00abDas WeltAuto \u00bb"},"content":{"rendered":"<div class=\"alignleft\"><script type=\"text\/javascript\"><!--\ngoogle_ad_client = \"pub-2913804460579993\";\n\/* 300x250, date de cr\u00e9ation 09\/09\/10 *\/\ngoogle_ad_slot = \"3968300003\";\ngoogle_ad_width = 300;\ngoogle_ad_height = 250;\n\/\/-->\n<\/script><br \/>\n<script type=\"text\/javascript\"\nsrc=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\n<\/script><\/div>\n<p><strong>Dans le cadre de sa strat\u00e9gie de croissance, Volkswagen Group France a d\u00e9velopp\u00e9 un programme V\u00e9hicules d\u2019occasion pour l\u2019ensemble de ses Marques hormis Audi sous l\u2019appellation \u00ab Das WeltAuto \u00bb.<\/strong><\/p>\n<p>Lanc\u00e9e fin 2011 pour Volkswagen, la marque Das WeltAuto a regroup\u00e9 les activit\u00e9s v\u00e9hicules d\u2019occasion des marques Skoda, puis SEAT et Volkswagen Utilitaires courant et fin 2012.<\/p>\n<p>Volkswagen Group France passe d\u00e9sormais \u00e0 une phase op\u00e9rationnelle active de <a href=\"http:\/\/www.olivierbarthe.com\/?tag=agence-de-communication-carcassonne\">communication<\/a> destin\u00e9e \u00e0 installer la notori\u00e9t\u00e9 de la marque Das WeltAuto aupr\u00e8s des clients et ainsi g\u00e9n\u00e9rer une fr\u00e9quentation accrue dans son <a href=\"http:\/\/www.ataraxie.fr\/mise-en-place-et-gestion-de-vpn\/\">r\u00e9seau<\/a> Das WeltAuto.<br \/>\nFin d\u2019ann\u00e9e 2013, 70% des r\u00e9seaux Volkswagen, SEAT et Skoda commercialiseront leurs v\u00e9hicules d\u2019occasion sous l\u2019enseigne Das WeltAuto.<!--more--><\/p>\n<p>Courant juin, une premi\u00e8re vaste campagne de communication nationale aura lieu avec la mise en avant d\u2019une offre de financement attractive associ\u00e9e \u00e0 une garantie v\u00e9hicules d\u2019occasion 12 ou 24 mois Das WeltAuto. Elle d\u00e9clinera \u00e9galement l\u2019ensemble du contenu de la promesse client. Cette campagne s\u2019effectuera au travers des supports presse, radio et internet sur une p\u00e9riode de quinze jours.<br \/>\nEn parall\u00e8le, une plateforme technique internet a \u00e9t\u00e9 con\u00e7ue pour recevoir et \u00ab mettre en ligne \u00bb sur internet l\u2019ensemble des stocks r\u00e9seaux \u00e9ligibles \u00e0 la promesse client Das WeltAuto.<\/p>\n<p>L\u2019objectif est de pouvoir afficher un volume de stock disponible \u00e0 la vente de l\u2019ordre de 8 000 <a href=\"http:\/\/www.top66automobiles.com\/\">v\u00e9hicules d\u2019occasion<\/a> diversifi\u00e9s en \u00e2ge, kilom\u00e9trage, marques et mod\u00e8les susceptibles d\u2019offrir un large choix aux clients.<br \/>\nAvec le d\u00e9ploiement de Das WeltAuto, Volkswagen Group France poursuit un double objectif strat\u00e9gique : tout d\u2019abord accompagner sa politique de croissance sur le march\u00e9 des soci\u00e9t\u00e9s qui g\u00e9n\u00e8re plus de reprises \u00e0 distribuer par le r\u00e9seau, mais \u00e9galement apporter un compl\u00e9ment de rentabilit\u00e9 au r\u00e9seau par l\u2019augmentation des volumes VO commercialis\u00e9s \u00e0 particuliers.<\/p>\n<p><center><script type=\"text\/javascript\"><!--\ngoogle_ad_client = \"ca-pub-2913804460579993\";\n\/* Comm *\/\ngoogle_ad_slot = \"9074092525\";\ngoogle_ad_width = 468;\ngoogle_ad_height = 15;\n\/\/-->\n<\/script><br \/>\n<script type=\"text\/javascript\"\nsrc=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\n<\/script><\/p>\n<p><iframe src=\"\/\/www.facebook.com\/plugins\/like.php?href=http:\/\/www.agglotv.com\/?p=33520;send=false&amp;layout=button_count&amp;width=150&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=21\" scrolling=\"no\" frameborder=\"0\" style=\"border:none; overflow:hidden; width:150px; height:21px;\" allowTransparency=\"true\"><\/iframe> <g:plusone><\/g:plusone> <a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-count=\"horizontal\" data-via=\"IciOnVousVoit\" data-lang=\"fr\">Tweeter<\/a><script type=\"text\/javascript\" src=\"\/\/platform.twitter.com\/widgets.js\"><\/script> <a href=\"http:\/\/www.scoop.it\" class=\"scoopit-button\" scit-position=\"horizontal\" scit-url=\"http:\/\/www.agglotv.com\/?p=33520\" >Scoop.it<\/a><script type=\"text\/javascript\" src=\"http:\/\/www.scoop.it\/button\/scit.js\"><\/script><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre de sa strat\u00e9gie de croissance, Volkswagen Group France a d\u00e9velopp\u00e9 un programme V\u00e9hicules d\u2019occasion pour l\u2019ensemble de ses Marques hormis Audi sous l\u2019appellation \u00ab Das WeltAuto \u00bb. Lanc\u00e9e fin 2011 pour Volkswagen, la marque Das WeltAuto a regroup\u00e9 les activit\u00e9s v\u00e9hicules d\u2019occasion des marques Skoda, puis SEAT et Volkswagen Utilitaires courant et [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/33520"}],"collection":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=33520"}],"version-history":[{"count":1,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/33520\/revisions"}],"predecessor-version":[{"id":33521,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/33520\/revisions\/33521"}],"wp:attachment":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=33520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=33520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=33520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}