{"id":32553,"date":"2013-04-29T07:34:46","date_gmt":"2013-04-29T07:34:46","guid":{"rendered":"http:\/\/www.agglotv.com\/?p=32553"},"modified":"2013-04-29T07:34:46","modified_gmt":"2013-04-29T07:34:46","slug":"prisma-creative-media-deux-fois-prime-au-grand-prix-du-brand-content-2013","status":"publish","type":"post","link":"https:\/\/www.agglotv.com\/?p=32553","title":{"rendered":"Prisma Creative Media deux fois prim\u00e9 au Grand Prix du Brand Content 2013"},"content":{"rendered":"<div class=\"alignleft\"><script type=\"text\/javascript\"><!--\ngoogle_ad_client = \"pub-2913804460579993\";\n\/* 300x250, date de cr\u00e9ation 09\/09\/10 *\/\ngoogle_ad_slot = \"3968300003\";\ngoogle_ad_width = 300;\ngoogle_ad_height = 250;\n\/\/-->\n<\/script><br \/>\n<script type=\"text\/javascript\"\nsrc=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\n<\/script><\/div>\n<p><strong>Prisma Creative Media (PCM), filiale brand content de Prisma Media, remporte le Brand Content d&rsquo;Or avec Happy Life by Club Med, ainsi que le Brand Content de Bronze pour le dispositif de <a href=\"http:\/\/www.olivierbarthe.com\/?tag=agence-de-communication-carcassonne\">communication<\/a> \u00e9ditoriale Parmigiani Fleurier, dans la cat\u00e9gorie consumer magazine.<\/strong><\/p>\n<p>Edit\u00e9 4 fois par an, le magazine Happy Life by Club Med poursuit le d\u00e9ploiement de la plateforme de marque et affirme la l\u00e9gitimit\u00e9 du Club Med sur le territoire du lifestyle. Avec cette nouvelle formule, PCM r\u00e9affirme le positionnement UNIQUE du Club Med et traduit \u00e9ditorialement les notions de \u00ab bonheur \u00bb et \u00ab d&rsquo;art de vivre \u00bb associ\u00e9es \u00e0 la marque.<\/p>\n<p>Autre r\u00e9compense pour PCM : le Brand Content de bronze pour le dispositif de communication \u00e9ditoriale externe Parmigiani Fleurier. Une architecture ambitieuse articul\u00e9e autour d&rsquo;un magazine d\u00e9clin\u00e9 en 7 versions bilingues, une application iPad enrichie (liens, contenus vid\u00e9os\u2026) et une application cityguide sur iPhone.<br \/>\nUn principe unique : tous les sujets sont trait\u00e9s au travers du prisme du temps. <\/p>\n<p>Pour V\u00e9ronique Moulin, Directrice de PCM : \u00ab Ces prix r\u00e9compensent la forte valeur ajout\u00e9e \u00e9ditoriale propos\u00e9e par PCM \u00e0 ses clients.<!--more--> Transmettre l&rsquo;histoire et les valeurs de la marque, exploiter les multiples opportunit\u00e9s qu&rsquo;offrent le print, le web, les tablettes, les vid\u00e9os\u2026 sont les d\u00e9fis auxquels nous tentons de r\u00e9pondre chaque jour, en gardant toujours, au coeur des projets et au b\u00e9n\u00e9fice de notre client, la cr\u00e9ativit\u00e9. \u00bb<\/p>\n<p><center><script type=\"text\/javascript\"><!--\ngoogle_ad_client = \"ca-pub-2913804460579993\";\n\/* Comm *\/\ngoogle_ad_slot = \"9074092525\";\ngoogle_ad_width = 468;\ngoogle_ad_height = 15;\n\/\/-->\n<\/script><br \/>\n<script type=\"text\/javascript\"\nsrc=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\n<\/script><\/p>\n<p><iframe src=\"\/\/www.facebook.com\/plugins\/like.php?href=http:\/\/www.agglotv.com\/?p=32553;send=false&amp;layout=button_count&amp;width=150&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=21\" scrolling=\"no\" frameborder=\"0\" style=\"border:none; overflow:hidden; width:150px; height:21px;\" allowTransparency=\"true\"><\/iframe> <g:plusone><\/g:plusone> <a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-count=\"horizontal\" data-via=\"IciOnVousVoit\" data-lang=\"fr\">Tweeter<\/a><script type=\"text\/javascript\" src=\"\/\/platform.twitter.com\/widgets.js\"><\/script> <a href=\"http:\/\/www.scoop.it\" class=\"scoopit-button\" scit-position=\"horizontal\" scit-url=\"http:\/\/www.agglotv.com\/?p=32553\" >Scoop.it<\/a><script type=\"text\/javascript\" src=\"http:\/\/www.scoop.it\/button\/scit.js\"><\/script><\/center> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prisma Creative Media (PCM), filiale brand content de Prisma Media, remporte le Brand Content d&rsquo;Or avec Happy Life by Club Med, ainsi que le Brand Content de Bronze pour le dispositif de communication \u00e9ditoriale Parmigiani Fleurier, dans la cat\u00e9gorie consumer magazine. Edit\u00e9 4 fois par an, le magazine Happy Life by Club Med poursuit le [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[40],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/32553"}],"collection":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32553"}],"version-history":[{"count":1,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/32553\/revisions"}],"predecessor-version":[{"id":32554,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/32553\/revisions\/32554"}],"wp:attachment":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=32553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=32553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}