{"id":28455,"date":"2012-10-15T07:05:30","date_gmt":"2012-10-15T07:05:30","guid":{"rendered":"http:\/\/www.agglotv.com\/?p=28455"},"modified":"2012-10-15T07:05:30","modified_gmt":"2012-10-15T07:05:30","slug":"speed-burger-la-chaine-de-burgers-%c2%ab-a-la-francaise-%c2%bb-sponsorise-%c2%ab-vous-etes-en-direct-%c2%bb-sur-nrj12","status":"publish","type":"post","link":"https:\/\/www.agglotv.com\/?p=28455","title":{"rendered":"SPEED Burger, la cha\u00eene de burgers \u00ab \u00e0 la fran\u00e7aise \u00bb, sponsorise \u00ab Vous \u00eates en direct \u00bb sur NRJ12."},"content":{"rendered":"<div class=\"alignleft\"><script type=\"text\/javascript\"><!--\ngoogle_ad_client = \"pub-2913804460579993\";\n\/* 300x250, date de cr\u00e9ation 09\/09\/10 *\/\ngoogle_ad_slot = \"3968300003\";\ngoogle_ad_width = 300;\ngoogle_ad_height = 250;\n\/\/-->\n<\/script><br \/>\n<script type=\"text\/javascript\"\nsrc=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\n<\/script><\/div>\n<p><strong>Apr\u00e8s TF1 et Direct Star en mars dernier, SPEED Burger investit NRJ12. La deuxi\u00e8me vague de sponsoring TV de la cha\u00eene de restauration rapide \u00ab \u00e0 la fran\u00e7aise \u00bb est en effet amorc\u00e9e.<\/strong><\/p>\n<p>Du 1er au 26 octobre 2012 sur NRJ12 en access prime-time, l\u2019enseigne appose son nom \u00e0 l\u2019\u00e9mission de Jean-Marc Morandini \u00ab Vous \u00eates en direct \u00bb.<\/p>\n<p>120 bandes annonces, 1 billboard de 8 secondes en pr\u00e9 et post g\u00e9n\u00e9rique, 1 billboard de 6 secondes apr\u00e8s chaque \u00e9cran publicitaire (soit 200 passages t\u00e9l\u00e9visuels sur 4 semaines cons\u00e9cutives) : du lundi au vendredi \u00e0 18h35, SPEED Burger \u00ab est en direct \u00bb avec son c\u0153ur de cible.<\/p>\n<p>Dans le peloton de t\u00eate des plats pr\u00e9f\u00e9r\u00e9s, le burger s\u2019invite au menu des Fran\u00e7ais (710 millions de hamburgers consomm\u00e9s en 2011)*. Avec une offre gourmande et un service de livraison, SPEED Burger cible clairement les 15-35 ans.<\/p>\n<p>N\u00e9e \u00e0 Angers, la cha\u00eene SPEED Burger se d\u00e9ploie en franchise depuis le printemps 2004. Elle recense \u00e0 ce jour une quarantaine de <a href=\"http:\/\/www.rivassel.com\/?page_id=5\">restaurants<\/a>.<!--more--><\/p>\n<p>Tr\u00e8s pr\u00e9sente sur le web avec notamment une plateforme de commande et de r\u00e9servation en ligne, SPEED Burger appartient r\u00e9solument \u00e0 la g\u00e9n\u00e9ration Y. N\u00e9e avec un ordinateur dans les mains, cette g\u00e9n\u00e9ration regroupe environ 13 millions de personnes, soit pr\u00e8s de 21% de la population fran\u00e7aise.<\/p>\n<p>Forte d\u2019une carte cr\u00e9ative et de burgers \u00ab \u00e0 la fran\u00e7aise \u00bb g\u00e9n\u00e9reusement garnis et pr\u00e9par\u00e9s \u00e0 la commande, l\u2019enseigne s\u2019attache \u00e0 rassasier les amateurs de burgers, mais pas seulement. Une politique qui lui vaut d\u2019enregistrer une hausse de 3% sur son chiffre d\u2019affaires 2012.<\/p>\n<p><em>* Source Gira Conseil<\/em><\/p>\n<p>Pour plus d\u2019information : <a href=\"http:\/\/www.speed-burger.com\">www.speed-burger.com<\/a>.<\/p>\n<p><center><script type=\"text\/javascript\"><!--\ngoogle_ad_client = \"ca-pub-2913804460579993\";\n\/* Comm *\/\ngoogle_ad_slot = \"9074092525\";\ngoogle_ad_width = 468;\ngoogle_ad_height = 15;\n\/\/-->\n<\/script><br \/>\n<script type=\"text\/javascript\"\nsrc=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\n<\/script><\/center><\/p>\n<p><iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=http:\/\/www.agglotv.com\/?p=28455;width=300&amp;action=like&amp;colorscheme=light&amp;height=35\" scrolling=\"no\" frameborder=\"0\" style=\"border:none; overflow:hidden; width:300px; height:35px;\" allowTransparency=\"true\"><\/iframe> <g:plusone size=\"tall\"><\/g:plusone> <a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-count=\"horizontal\" data-via=\"Circonvolution\" data-lang=\"fr\">Tweeter<\/a><script type=\"text\/javascript\" src=\"\/\/platform.twitter.com\/widgets.js\"><\/script><\/p>\n<div class=\"fb-comments\" data-href=\"http:\/\/www.agglotv.com\/?p=28455\" data-num-posts=\"2\" data-width=\"500\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s TF1 et Direct Star en mars dernier, SPEED Burger investit NRJ12. La deuxi\u00e8me vague de sponsoring TV de la cha\u00eene de restauration rapide \u00ab \u00e0 la fran\u00e7aise \u00bb est en effet amorc\u00e9e. Du 1er au 26 octobre 2012 sur NRJ12 en access prime-time, l\u2019enseigne appose son nom \u00e0 l\u2019\u00e9mission de Jean-Marc Morandini \u00ab Vous [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[31],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/28455"}],"collection":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28455"}],"version-history":[{"count":1,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/28455\/revisions"}],"predecessor-version":[{"id":28456,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=\/wp\/v2\/posts\/28455\/revisions\/28456"}],"wp:attachment":[{"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agglotv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}