{"id":15663,"date":"2011-06-16T08:07:44","date_gmt":"2011-06-16T08:07:44","guid":{"rendered":"http:\/\/www.agglotv.com\/?p=15663"},"modified":"2011-06-16T08:07:44","modified_gmt":"2011-06-16T08:07:44","slug":"clear-channel-et-aufeminin-com-sassocient-pour-creer-on-off","status":"publish","type":"post","link":"https:\/\/www.agglotv.com\/?p=15663","title":{"rendered":"Clear Channel et aufeminin.com s&rsquo;associent pour cr\u00e9er \u00ab\u00a0On &#038; Off\u00a0\u00bb"},"content":{"rendered":"<div class=\"alignleft\"><script type=\"text\/javascript\"><!--\ngoogle_ad_client = \"pub-2913804460579993\";\n\/* 300x250, date de cr\u00e9ation 09\/09\/10 *\/\ngoogle_ad_slot = \"3968300003\";\ngoogle_ad_width = 300;\ngoogle_ad_height = 250;\n\/\/-->\n<\/script><br \/>\n<script type=\"text\/javascript\"\nsrc=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\n<\/script><\/div>\n<p><strong>Une offre in\u00e9dite d\u00e9multipliant l&rsquo;impact sur les \u00ab\u00a0Femmes Shopping Addict\u00a0\u00bb<\/strong><\/p>\n<p>Avec \u00ab On&#038;Off \u00bb, Clear Channel et aufeminin.com mettent \u00e0 la disposition des annonceurs une offre in\u00e9dite permettant aux marques de b\u00e9n\u00e9ficier simultan\u00e9ment des atouts de la communication \u00ab on-line \u00bb (Internet) et de la communication \u00ab off-line \u00bb (pr\u00e9sence au coeur des centres commerciaux).<\/p>\n<p>Sur les 10,4 millions de femmes de 25\/49 ans en France :<\/p>\n<p>\u2022 86% fr\u00e9quentent un centre commercial<br \/>\n\u2022 91% sont internautes<br \/>\n\u2022 1 <a href=\"http:\/\/www.centreservices.fr\">femme<\/a> sur 2 a fr\u00e9quent\u00e9 un Mall ET achet\u00e9 sur Internet au cours des 12 derniers mois (Sources INSEE ind.152)*.<\/p>\n<p>\u00ab On &#038; Off \u00bb permet de cr\u00e9er une synergie efficace pour maximiser l\u2019impact du message aupr\u00e8s des shoppeuses, quelque soit leur mode d\u2019achat.<!--more--><\/p>\n<p>Au carrefour de l\u2019audience f\u00e9minine, \u00ab On&#038;Off \u00bb propose aux marques 2 dispositifs, sp\u00e9cialement con\u00e7us pour l\u2019occasion, avec une surpression sur la cible f\u00e9minine pour une offre 100% \u00ab Shopping Addict \u00bb :<\/p>\n<p>\u2022 L\u2019offre \u00ab Shop &#038; Play \u00bb pour accro\u00eetre de mani\u00e8re crois\u00e9e le trafic en magasin et le trafic du site web de la marque<br \/>\n\u2022 L\u2019offre \u00ab 3D \u00bb pour donner du relief aux campagnes de communication on-line et off-line.<\/p>\n<p>Un r\u00e9seau d\u2019affichage sp\u00e9cifiquement constitu\u00e9 pour cette offre dans les Malls, avec un mix de mobiliers r\u00e9tro\u00e9clair\u00e9s (2m\u00b2 pendant 7jours) et num\u00e9riques (\u00e9crans plasmas pendant 3 semaines), alli\u00e9 \u00e0 un dispositif on line (pendant un mois) sur aufeminin.com ou marmiton.org , permettront d\u2019optimiser la r\u00e9sonance et l\u2019impact de la campagne aupr\u00e8s des Femmes Shopping Addict.<\/p>\n<p><em>* Sources : INSEE, SIMM-TGI 2010, indice vs 15+ base 12 derniers mois, Nielsen Netratings janvier 2011<\/em><\/p>\n<p><iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=http:\/\/www.agglotv.com\/?p=15663;width=300&amp;action=like&amp;colorscheme=light&amp;height=35\" scrolling=\"no\" frameborder=\"0\" style=\"border:none; overflow:hidden; width:300px; height:35px;\" allowTransparency=\"true\"><\/iframe> <g:plusone size=\"tall\"><\/g:plusone><\/p>\n<p><script type=\"text\/javascript\" src=\"http:\/\/tracking.publicidees.com\/showgrp.php?partid=27020&#038;grpid=8252\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une offre in\u00e9dite d\u00e9multipliant l&rsquo;impact sur les \u00ab\u00a0Femmes Shopping Addict\u00a0\u00bb Avec \u00ab On&#038;Off \u00bb, Clear Channel et aufeminin.com mettent \u00e0 la disposition des annonceurs une offre in\u00e9dite permettant aux marques de b\u00e9n\u00e9ficier simultan\u00e9ment des atouts de la communication \u00ab on-line \u00bb (Internet) et de la communication \u00ab off-line \u00bb (pr\u00e9sence au coeur des centres commerciaux). 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